Kenneth Cole
Creative Director
2012-2018
I came on board to help steer the creative future of a legacy brand—with a seat at the table alongside the SVP of Global Brand Marketing and Mr. Cole himself. For six years, I led creative direction across every touchpoint: seasonal 360° campaigns, brand identity, packaging, retail, social, digital, and global rollout. If it had the Kenneth Cole name on it, I touched it.
I played a key role in shaping the brand’s evolving strategy, co-authored the guidelines, and helped lead the 2015 global rebrand—from refining the logo to rebuilding the entire visual system from the inside out. From casting and production to color grading and final delivery, I guided the full lifecycle of campaign creative—always with a clear eye on storytelling, cohesion, and impact.
“What you stand for is more important than what you stand in.”
— Kenneth Cole
Campaigns
Each season, I led the development of full-scale, 360° global campaigns—from blank-page concepting to final delivery. This included shaping campaign narratives and visual direction, selecting and collaborating with top-tier talent, scouting locations, and leading on-set creative. I also oversaw post-production across image, film, color, and sound, and managed the creation of global rollout toolkits and guidelines to activate campaigns consistently across every channel and market.
Fragrance campaigns
Techni-Cole series
Tied with Pride
Spring 2018
Holiday 2017
Fall 2017
Fall 2016
Spring 2016
Holiday 2015
Fall 2015
Reaction Fall 2015
Reaction Spring 2014
Reaction Fall 2013
Reaction Spring 2013
Branding + Packaging
I led major branding and packaging initiatives across multiple product categories, including:
Kenneth Cole’s 2015 rebrand: updated logo, packaging suite, brand collateral, internal systems
Fragrance packaging and bottle design direction
Special packaging programs (underwear, intimates, and more)
Global brand consistency support for internal teams and international partners
