Kenneth Cole
Creative Director; Global Marketing
2012 — 2018
I came on board to help steer the creative future of a legacy brand—with a seat at the table alongside the SVP of Global Brand Marketing and Mr. Cole himself. For six years, I owned the creative direction across every touchpoint: seasonal 360° campaigns, brand identity, packaging, retail, social, digital, and global rollout. If it had the Kenneth Cole name on it, I touched it.
I played a key role in shaping the brand’s evolving strategy, co-wrote the guidelines, and helped lead the 2015 global rebrand—from refining the logo to rebuilding the entire visual system from the inside out. From casting and production to color grading and final delivery, I guided the full lifecycle of campaign creative—always with a clear eye on storytelling, cohesion, and impact.
“What you stand for is more important than what you stand in.”
— Kenneth Cole
Campaigns
Each season, I led the development of full-scale, 360° global campaigns—from blank-page concepting to final delivery. That included:
Campaign storytelling and visual direction
Selecting and collaborating with top-tier photo/film talent
Casting, location scouting, and on-set creative leadership
Overseeing post (image, film, color, sound) and asset rollout
Creating toolkits and guidelines to activate globally across every channel
Fragrance campaigns
Techni-Cole series
Tied with Pride
Spring 2018
Holiday 2017
Fall 2017
Fall 2016
Spring 2016
Holiday 2015
Fall 2015
Reaction Fall 2015
Reaction Spring 2014
Reaction Fall 2013
Reaction Fall 2013
Collaborations + Partnerships
Kenneth Cole Home
Men’s Wearhouse
National HIV Awareness Month
Branding + Packaging
Worked on all identity, branding and packaging projects: the company’s 2015 rebrand which included an updated logo, a full suite of updated brand packaging and consumer facing brand materials, as well as all internal brand identity materials; the design of several fragrance bottles, as well as their external packaging; all other special packaging programs such as underwear & intimates.
