Kenneth Cole Techni-Cole Campaigns
Launched in 2016, the Techni-Cole product line introduced a new era of performance-driven style. Designed with advanced comfort, flexibility, and wrinkle-resistance in mind, each product featured innovative technology engineered to meet the demands of modern, urban life—without compromising on sophistication.
Techni-Cole Flex Suit
Set against the energy of Harlem, this campaign starred world-renowned dancer and actor Loic Mabanza. The concept: a gravity-defying dancer gliding and grooving through the daily chaos of New York City—showcasing the incredible flexibility and freedom of movement built into Kenneth Cole’s first Techni-Cole Ready Flex suit.
Photography by Matthew Brookes. Cinematography by Anton Esteban.
Techni-cole Performance Twill
Photography by Matthew Brookes. Cinematography by Anton Esteban.
Techni-Cole The Flex Shirt
One of the first innovations in the Techni-Cole line, The Flex Shirt was designed to move with you—wherever the day takes you. To bring it to life, we cast a world-class parkour athlete and filmed in the streets of downtown Los Angeles, capturing the story of a young professional going to superhuman lengths to make it to a client pitch—on time, and in style.
Techni-Cole Footwear with
37.5 Technology
To bring temperature-regulating performance to footwear, Kenneth Cole partnered with 37.5 Technology—designed to release heat when you're warm and retain it when you're cool. We created a sleek animated video to explain how the technology works, giving customers a clear understanding of its benefits across every touchpoint.
Techni-Cole Garment Technology Icons
To clearly communicate the technical benefits of each product—across fabric performance, construction, and care—a custom system of Techni-Cole icons was developed. This visual language was applied across all product categories and used consistently on hangtags, trim, packaging, and advertising assets. Beyond visual cohesion, the icons played a key role in customer education—helping shoppers quickly understand the innovation behind each garment at the point of purchase.
