Kenneth Cole Fragrance Campaigns

Across multiple fragrance launches and relaunches, I concepted and executed integrated campaigns in collaboration with Kenneth Cole’s fragrance licensee—serving as the in-house creative agency for each initiative. From print to film to packaging visuals, every aspect of the creative process was led internally, ensuring consistency across touchpoints and alignment with the evolving brand voice.

Kenneth Cole —
The Fragrance

Simply titled Kenneth Cole, this marked the designer’s first new fragrance in over 14 years—an ode to the vibrant energy of New York City and the bold individuality of its inhabitants. The campaign, The Here. The Now. The Ready., was designed to embody that independent, urban spirit through dynamic print and video content. The launch included both men’s and women’s fragrances, as well as three unisex flankers developed to be layered, mixed, and worn fluidly.

Photography & Cinematography by Sean Ellis.

Kenneth Cole Black Bold

A more intense evolution of the original Kenneth Cole Black, Black Bold was crafted to convey strength, confidence, and restless forward motion. The Find Your Bold campaign captured this energy with POV footage of a Ducati tearing through Manhattan at night, intercut with stark portraits of model David Alexander Flinn. The result was a cinematic expression of power, minimalism, and self-defined identity.

Photography by Gregory Harris. Cinematography by Rob Kassabian.

Kenneth Cole Mankind Hero

The second chapter in the Mankind fragrance series centered on the idea of heroism as relational, not individual—anchored in the bonds we build with those who shape us. To bring this to life, the campaign featured legendary model John Pearson and his son Jack, sharing their perspectives on admiration, legacy, and the impact of role models. Intimate and honest, the campaign offered a fresh take on masculinity through generational storytelling.

Photography by John Balsom.