Kenneth Cole Spring 2018
For Spring 2018, The Courageous Class campaign returned with a sense of reflection and renewal—its message sharper than ever, its voices more vital. Shot within the brutalist geometry of New York’s cruise ship terminals—concrete roads and skeletal structures pressed against the Hudson—the setting matched the cast: striking, unapologetic, and built to hold more than one story at once.
Photography by Matthew Brookes. Cinematography by Anton Esteban.
Global Advertising Campaign
This season featured model and philanthropist Flaviana Matata, LGBTQ+ advocate and creator Connor Franta, intersex model and activist Hanne Gaby Odiele, and youth motivator Cordell Broadus. Each brought a unique lens on courage—facing the world not with armor, but with presence.
Campaign films
Seasonal Retail Marketing
In support of the core campaign, a complementary image series was developed for use across key retail and e-commerce channels—including Macy’s, Dillard’s, Amazon, and other wholesale accounts. This content spotlighted additional seasonal product not featured in the main campaign, offering broader commercial coverage while preserving the integrity of the brand’s visual language.
