Kenneth Cole Fall 2016
In its second year, The Courageous Class returned with even greater presence—reaffirming Kenneth Cole’s commitment to spotlighting individuals whose lives reflect courage, resilience, and purpose. Set against the raw industrial backdrop of a historic warehouse in Red Hook, Brooklyn, the Fall 2016 campaign continued the brand’s legacy of human-centered storytelling through powerful portraits and lived narratives.
Photography and Cinematography by Boo George.
Global Advertising Campaign
This season’s cast featured actor and advocate RJ Mitte, who lives with cerebral palsy; supermodel and maternal health activist Liya Kebede; model and amputee Lauren Wasser, a fierce advocate for Toxic Shock Syndrome awareness; and musician and humanitarian Kenna.
Each cast member brought a different dimension to the campaign, amplifying the message that true style is shaped by substance, conviction, and lived experience.
Campaign Films
Seasonal Retail
Marketing Imagery
In addition to the core campaign, a secondary image set was produced specifically for use across retail and e-commerce environments—including Macy’s, Dillard’s, Amazon, and other wholesale partners. These visuals highlighted extended seasonal product assortments not featured in the main campaign, ensuring broader commercial coverage while maintaining a consistent brand aesthetic.
E-Commerce Editorial Imagery
In this instance a third set of images was also shot, for use as KennethCole.com landing page stories, at various points throughout the season.
