Kenneth Cole Fall 2015
As the centerpiece of Kenneth Cole’s 2015 rebrand, we launched The Courageous Class—a campaign concept designed to elevate the brand’s evolving creative direction while returning to its socially conscious roots. More than just a product launch, this was a statement of values: a bold, human-centered platform that featured real individuals who embody courage, resilience, and impact.
Photography and Cinematography by Glen Luchford.
Global Advertising Campaign
The inaugural Courageous Class campaign cast included model and trans advocate Andreja Pejić, Grammy-winning artist and humanitarian Rhymefest, activist and model Topaz Page-Green, deaf professional soccer player Jamie Clarke, and professional surfer turned global relief organizer Jon Rose. Their stories were powerful. Their presence was unforgettable. The Courageous Class wasn’t just about who they were—it was about what they represented: a new era of storytelling for the brand.
Campaign Films
Seasonal Retail Marketing Imagery
In addition to the core campaign, a secondary image set was produced specifically for use across retail and e-commerce environments—including Macy’s, Dillard’s, Amazon, and other wholesale partners. These visuals highlighted extended seasonal product assortments not featured in the main campaign, ensuring broader commercial coverage while maintaining a consistent brand aesthetic.
Photography by Andreas Laszlo Konrath.
