Rugs USA Design Collaborations
In 2022, Rugs USA launched its first-ever design collaboration program—spearheaded by the Director of Brand with my creative direction. Together, we set out to bring a new dimension of high-end production, interior design influence, and lifestyle storytelling to the brand.
The debut partnership with designer Lauren Liess was a breakout success, quickly proving the appetite for collaborations that merged accessibility with elevated design. From there, the program expanded with notable partners including Arvin Olano, Emily Henderson, Prabal Gurung, and Ashley Tisdale’s design studio, Frenshe Interiors.
Under my creative direction, each collaboration carried its own ethos yet shared a unifying thread: a fresh, fashion-forward approach that redefined how Rugs USA showed up in the marketplace.
Arvin Olano x Rugs USA
Arvin Olano, the Filipino-American designer and social media influencer known for his modern, curated aesthetic, partnered with Rugs USA to create a collection that feels equal parts luxe and livable. Inspired by his love of midcentury and art deco design, the rugs feature geometric grids, clean lines, and elevated materials like wool and silk blends.
Photographed inside Arvin’s own midcentury home in Los Angeles, the campaign captured the collection in its natural element—sophisticated yet approachable, design-driven yet versatile. Each piece reflects Arvin’s eye for balance: timeless design with a modern edge, crafted to ground and elevate any space.
Emily Henderson x Rugs USA
Arvin Olano, the Filipino-American designer and social media influencer known for his modern, curated aesthetic, partnered with Rugs USA to create a collection that feels equal parts luxe and livable. Inspired by his love of midcentury and art deco design, the rugs feature geometric grids, clean lines, and elevated materials like wool and silk blends.
Photographed inside Arvin’s own midcentury home in Los Angeles, the campaign captured the collection in its natural element—sophisticated yet approachable, design-driven yet versatile. Each piece reflects Arvin’s eye for balance: timeless design with a modern edge, crafted to ground and elevate any space.
Additional Partnerships
The program also featured author and interior designer Lauren Liess, fashion designer Prabal Gurung, and Frenshe Interiors, Ashley Tisdale’s design studio—partnerships that showcased the breadth and versatility of the collaboration series.