Resume

Creative Director & Brand Architect with 15+ years of experience building brands, leading creative organizations, and developing integrated campaigns across fashion, beauty, lifestyle, publishing, and consumer marketing. Proven success guiding global rebrands, shaping visual identity systems, and creating emotionally resonant storytelling across digital, retail, experiential, and emerging platforms. Combines strategic leadership with deep creative expertise and hands-on experience integrating AI and emerging technologies into modern brand-building.

CORE COMPETENCIES

Creative Direction & Brand Strategy E-Commerce & Digital Experience

Global Rebrands & Brand Development Experiential & Retail Storytelling

Integrated Campaign Development Creative Team Leadership

Visual Identity & Design Systems Cross-Functional Collaboration

Content Production & Art Direction AI & Emerging Creative Technologies

PROFESSIONAL EXPERIENCE

INDEPENDENT SENIOR CREATIVE DIRECTOR / PAUL BRUNO CREATIVE / 09.24 - current
Consulting Creative Director providing creative leadership, concept development, campaign ideation, brand storytelling, and AI-enhanced visual production for beauty, fashion, lifestyle, and entertainment clients.

CREATIVE DIRECTOR / RUGS USA, CRANBURY NJ / 08.22 – 09.24

  • Transformed creative across web, print, video, social, and e-commerce, producing content that drove double-digit lifts in conversion and engagement.

  • Oversaw full brand redesign (logo, identity, e-commerce migration), modernizing the brand and improving customer journey.

  • Elevated photography standards and optimized in-house studio operations, achieving 40% faster production timelines and more compelling visual output.

  • Spearheaded designer and influencer collaborations, resulting in the company’s top-performing product lines.

  • Built and mentored a high-performing creative team, improving workflows and raising executional quality across channels.

CREATIVE DIRECTOR / WINDSOR FASHIONS, LOS ANGELES CA / 01.19 – 12.20

  • Established new creative standards and scalable systems across all digital, print, and retail channels.

  • Directed art direction, photography, and digital creative, resulting in higher online engagement and revenue growth during peak seasons.

  • Led full redesign of e-commerce platform, enhancing UX/UI and improving conversion performance across key categories.

  • Created cross-channel brand guidelines, ensuring consistency in messaging, design, and content quality.

  • Managed graphic design team and photo studio, raising creative output while reducing turnaround time.

CREATIVE DIRECTOR, GLOBAL MARKETING / KENNETH COLE PRODUCTIONS, NEW YORK NY / 05.12 – 05.18

  • Spearheaded the 2015 global rebrand of the Kenneth Cole family of brands, redefining the visual identity, logo system, and creative strategy for Kenneth Cole New York and Reaction Kenneth Cole.

  • Directed 360° global marketing campaigns across print, digital, video, retail, and experiential, reaching millions of consumers worldwide.

  • Oversaw brand identity, packaging, lookbooks, retail signage, and in-store marketing, ensuring cohesive brand expression across 250+ retail partners and global licensees.

  • Art directed campaigns and seasonal photo shoots, delivering fashion-forward creative that elevated brand perception and supported commercial growth.

  • Led multidisciplinary creative teams across design, digital, photography, and production, fostering collaboration while raising creative standards across the organization.

CREATIVE DIRECTOR / LATINA MEDIA VENTURES, NEW YORK NY / 04.11 – 05.12

  • Directed redesign of Latina Magazine and Latina.com, which drove a 22% lift in newsstand revenue.

  • Modernized brand identity and design systems across print and digital, strengthening cultural relevance and audience connection.

  • Implemented new photography and visual standards, improving brand perception and elevating editorial storytelling.

  • Partnered with editorial and marketing teams to develop integrated creative solutions for advertisers and brand partners.

FREELANCE ART DIRECTOR / HEARST CORP. & TIME INC., NEW YORK NY / 03.09 – 03.11

  • Provided design and photo art direction for Harper’s Bazaar, Country Living, and People magazines.

  • Led visual redesigns of focus group-tested editorial prototypes at Time Inc (rapid prototyping).

  • Brought creative direction expertise to a range of editorial projects across print and digital formats.

ART DIRECTOR / PAGE SIX MAGAZINE, NEW YORK POST, NEW YORK NY / 04.08 – 08.10

  • Led design and art direction for the entire magazine, including over 30 covers and feature stories.

  • Oversaw layout and direction of fashion, celebrity, and lifestyle editorial content.

  • Managed the art, photo, and production departments; collaborated closely with editors and photographers.

  • Contributed original photography and illustrations when needed to elevate editorial storytelling.

CREATIVE DIRECTOR / DAVID BARTON GYM, NEW YORK NY / 04.07 – 11.09

  • Owned branding across all visual touchpoints including website, campaign materials, packaging, and interiors.

  • Developed marketing campaigns, designed all brand collateral, and contributed to art direction of fashion-forward shoots.

  • Advised on the launch strategy and creative for new locations (including interior design), integrating brand experience into physical spaces.

PRODUCT DESIGNER, GLOBAL LICENSING / PLAYBOY ENTERPRISES, NEW YORK NY / 03.02 – 07.04

  • Designed globally licensed products including apparel, accessories, jewelry, and housewares.

  • Created brand graphics, custom patterns, and illustrations used across multiple categories.

  • Art directed photo shoots and developed all packaging and branding materials for global markets.

EDUCATION

BFA in Graphic Design — School of Visual Arts, 2003