Prabal Gurung x Rugs USA

Celebrated for his fearless use of color and modern approach to luxury, Prabal Gurung brought his signature runway vision into the world of home design through this exclusive collaboration with Rugs USA.

Rooted in his greatest inspirations—Nepal, New York City, and a deep love of style, color, and quality—the collection translates Prabal’s fashion sensibility into statement pieces for the home. Each rug blends bold artistry with timeless craftsmanship, making high design both accessible and livable.

Shot inside an ultra-modern home tucked in the mountains of upstate New York, the campaign set a dramatic stage for the collection—pairing Prabal’s bold yet refined designs with a striking architectural backdrop.

Photography + Cinematography by Frank Frances