At a pivotal moment in the brand’s evolution, I led the creative direction for both Latina Magazine and Latina.com—reimagining their visual identity while deepening their cultural impact. As a Latino creative, the opportunity to help shape a brand that celebrated Latin culture wasn’t just professionally meaningful—it was personal.

I directed a full redesign across print and digital that helped drive a 22% increase in newsstand sales and repositioned the brand for a new generation. I raised design and photography standards across every channel, introduced bold visual storytelling frameworks, and preserved the editorial heart of the brand while moving it forward.

Working closely with celebrity talent, I crafted cover stories that blended editorial power with cultural authenticity—each one a reflection of strength, style, and soul.