LATINA MAGAZINE
CREATIVE DIRECTOR
2011 — 2012
As Creative Director of Latina Magazine and Latina.com, I was responsible for all creative direction and brand identity across print and digital. I led a full redesign of the publication and website, which contributed to a 22% increase in newsstand revenue.
I modernized photography and design standards, elevating the visual language of the brand while maintaining its cultural voice and editorial integrity. I worked closely with celebrity talent and publicists on cover shoots, ensuring each story felt both powerful and visually iconic.
