Kenneth Cole — The Fragrance

Simply titled Kenneth Cole, this marked the designer’s first new fragrance in over 14 years—an ode to the vibrant energy of New York City and the bold individuality of its inhabitants. The campaign, The Here. The Now. The Ready., was designed to embody that independent, urban spirit through dynamic print and video content. The launch included both men’s and women’s fragrances, as well as three unisex flankers developed to be layered, mixed, and worn fluidly.

Photography & Cinematography by Sean Ellis.