I am a creative director and brand leader with 15+ years shaping creative strategy, campaigns, and visual storytelling across fashion, lifestyle, and editorial.
With roots in magazine publishing and over a decade leading in-house teams, I’ve helped brands clarify their voice, evolve their identity, and show up with purpose — from global rebrands to content-rich, 360° campaigns. My work blends concept and craft, strategy and instinct, aesthetic precision and operational clarity.
These days, I partner with clients as a freelance creative director, campaign lead, and brand consultant — and I’m open to senior in-house roles where I can lead, mentor, and shape the future of a brand from the top down.
What I do:
I combine creative intuition with strategic oversight, helping brands express themselves clearly and consistently across all channels. From campaign development to identity systems, these are the creative languages I speak fluently:
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Brand positioning, voice, and foundational storytelling
Branding, visual identity systems and brand guidelines
Naming, tone of voice, and messaging frameworks
Target audience clarity and customer insight translation
Brand collaborations and creative partnership strategy
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Concept development and seasonal campaign ideation
Full art direction: casting, styling, shoot direction, and design
Asset planning and cross-channel visual execution
Studio oversight and production management
Post-production: image curation, editing, and layout refinement
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Website design, UX direction, and platform migration oversight
Ecommerce content strategy and visual merchandising
Email design, content planning, and campaign rollout
Organic and paid social asset design
Digital brand storytelling across web and mobile
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Creative copywriting and messaging design
AI + CGI-generated imagery and motion storytelling
Illustration services
Music + sound design
Cross-platform content for social and ecommerce
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I bring hands-on experience leading in-house creative teams of all sizes, with a focus on building culture, elevating output, and driving brand clarity.
I also partner with brands in transition or growth mode to advise on team structure, process, and creative direction.